Saturday, November 17, 2012

Mid-market tailors: Bringing tailoring to the masses

Mid-market tailors: Bringing tailoring to the masses

Oxford Tailor
Situated in One Raffles Place, known previously as OUB Centre, Oxford is helmed by Alex who have been running the business for more than a decade. The Raffles Place office crowd is his main clientele and his shop is always busy with customers, a testimony to his popularity. Prices start at S$80.

Personality
Located in Peninsular Plaza, Personality is run by a mother-and-daughter team that has managed to secure a following among the young working adults. Reviews have however been mixed, perhaps because the high volumes make it hard to control quality. Prices start at $70.

Men's Tradition
Also in Peninsular Plaza, Men's Tradition has similarly garnered a following among the young working adult. Located next to the escalator, the storefront is highly visible. Reviews again are mixed, with some reviews on a popular local forum making allegations of salesmanship overshadowing quality. Prices start at S$70.

Sze Sze Tailor
Popular with undergraduates, the shop is located at #02-12 Hong Lim Complex. The shop has been in business for decades and have built a certain reputation. Prices start at S$70

Marcella
A new kid on the block, Marcella was started in 2010. Aggressive with low priced promotions during their initial entry into the industry, pricing has now reverted back to the S$70+ range for their basic tailoring options. The brand has also since expanded across Singapore with outlets at Harbourfront, Cathay, Marina Square and Tampines and into other product ranges such as accessories.

Production is done out of China.

Reizo
Located in Wilkie Edge, off Selegie Road, Reizo is also another relatively new entrant into the tailoring space. Adopting a slow and steady approach, the brand has slowly grown its following with quality work. Prices start at S$70+.

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